It Boy (2013)

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I have a big soft spot — a cultured gooey centre, if you will — for French farces. Often romantic comedies, though also often full of slapstick and cases of mistaken identity, I’ll watch the lot.

Unfortunately, this habit is dependent on whatever French films period — let alone any from a specific genre — are imported to Australia (and adequately subtitled, etc.). To this end I’m incredibly reliant on the likes of Hopscotch and Madman.

Thankfully, Madman saw fit to include the charming little Parisian It Boy in its 2013 catalogue. This light, breezy, highly improbable comedy sees a 21-year-old become infatuated with a much older woman based on a bumpy plane ride. Perfectly reasonable.

Virginie Efira is delightful in the main role, with excellent support from the rumpled French Matt Smith aka Pierre Niney. The girl called this the French Devil Wears Prada, which I guess is kind of apt. Suitable acting, beautiful location, and perfectly-executed comedy cinematography. A solid and contented three stars. More of this, please, Mr. Madman.



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About Me

Daniel Binns is a media-maker and theorist of media and screen cultures. He is the author of The Hollywood War Film: Critical Observations from World War I to Iraq (2017), and Material Media-Making in the Digital Age (2021), and has published work on Netflix documentaries, drone cinematography, and film genres. Long walks on the beach are fine, but I much prefer cabins in the woods, board games, RPGs, and movies.


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